Fast Response is an expression that’s often used in the online advertising, marketing and promotion of locksmith services. Approximately 80% of people and businesses requiring the services of a locksmith will do so in emergency circumstances such as getting locked out of their home, business or vehicle or needing to gain access to a leased property after evicting tenants, but how fast should fast response essentially be?
The expression ‘fast response’ is open to interpretation and depends on the person or the companies understanding of the term as it does not give an suggestion of a timeframe. This has led to many complaints concerning Derby locksmiths where clients expecting the locksmith to arrive within the hour or less were left waiting quite a few hours, sometimes longer and the locksmith company still standing by their ‘fast response’ advertising, so who is wrong?
Fast Response is just a clever marketing phrase and does not indicate a length of time. There are lots of locksmiths in Derby and the surrounding areas, most of which have websites touting for business, so if one locksmith website claims ‘Fast Response ‘ the rest will simply follow suit as it is not false or misleading advertising, it is just a term that says they will get to you a soon as they can as no timeframe is given, nevertheless it is to some degree, ethically wrong to lead a customer on and leave them waiting around, sometimes in the cold for hours and a company who does this should be avoided.
It’s all down to choosing the right local locksmith and the keyword here is ‘local’ as a local locksmith should be with you promptly as they are from your area… aren’t they? Regrettably this is not always the case as there are now a growing number of nationwide locksmith call centres touting for business all over the UK so you may think that you are calling a local locksmith when you are in fact calling a call centre that may be sending a locksmith from hundreds of miles away if they don’t have someone on their books more local to you.
Obviously, locksmith call centres don’t really employ 100’s of locksmiths, what they do is advertise all over the country for local locksmith who sign up for an annual fee and a percentage per job. This makes using a call centre much more costly and then there is the matter of not really knowing where the locksmith is travelling from!
The answer is to always use a local locksmith where ‘fast response’ actually means that they will be there within the hour, in fact a true local locksmith will sometimes advertise that they will be with you within the hour, guaranteed! Our advice is to visit the locksmith website to make sure that he/she is a genuine local independent locksmith and if you’re not sure you can always ask a question on the phone such as ‘where are you based’ or ‘are you local’ as a call centre’s answers will be a dead giveaway.
Because of the dreadful feedback some locksmith are getting from call centre work there are more and more local locksmiths choosing to operate totally independently with their own website and their own guarantees, giving customers peace of mind and a more dependable service.
MAB Locksmiths provide full and comprehensive security services including a 24 hour emergency locksmith and boarding up service, we operate throughout Alfreton, Amber Valley, Ashbourne, Belper, Chesterfield, Derby, Mansfield, Matlock, Nottingham & Ripley
Visit the MAB website for more information about our services http://www.mablocksmiths.co.uk/