As a marketing specialist with excess of 10 years knowledge in organic marketing and 6 years Adwords (PPC) knowledge I’m often asked the question, which is best for my site, PPC or Organic SEO?
All niches and businesses are diverse, so are their target consumers, areas they cover and their marketing finances. A good qualified marketer will analyse both PPC and Organic SEO and tell you the best option for your business and budget.
PPC Leigh is great for new sites/businesses targeting a competitive niche, regrettably in an aggressive niche the bid necessary to have your ad seen at the top of page one for 80% of searches can be exceptional and cost more than a lot of businesses are ready or able to pay.
It’s up to the marketing company to examine your niche and see what sort of bid may be required, not just sign you up regardless as sometimes PPC just isn’t realistic. Also, with PPC it is all about control and good supervision. Many novices will simply select every keyword Google suggests which will burn through funds in no time but target incorrect clientele.
Google’s keyword suggestion algorithm doesn’t know who or what you are trying to target and whilst the keyword ‘Windows’ may get 1000’s of monthly searches in your target area a window installer isn’t going to get a phone call from someone looking for the latest Microsoft operating system, although the click they did on you link still costs you money. This is often an underhanded trick used by crooked marketing companies just so they can say look! Your ad got 1000’s of impressions, aren’t we great?
Organic SEO Leigh or Organic Marketing, which is the term I prefer, does need skill and whilst their are still rogues and amateurs out there offering a bad organic service that will do nothing to help your business, organic marketing isn’t targeted as much by the big unqualified marketing companies offering PPC. This is because a few months into the campaign it’s easy to see that you are in fact not climbing the results and their efforts are ineffective.
Organic marketing is also chosen for durability, unlike PPC you don’t appear on page 1 right away as it takes time to tweak your site, build a good back link profile and endorse yourself, but once you do reach page 1 you will typically stay there. With PCC you get immediate results but once you stop the campaign your result vanish right away.
Sadly, there are a growing number of sales driven marketing companies cropping up all over the country, cold calling 100’s of businesses a day offering ‘First Page on Google’ through PPC marketing, companies with little or no marketing skill . This is because PPC does not need internet marketing know-how or understanding it just requires that you study the system and manage your funds and keyword bids, this on its own doesn’t lead to a successful campaign as there is a lot more to it.
A legitimate, proficient marketing company will always offer both organic marketing and paid marketing (PPC), if a company only offers PPC then it is usually a sign that they are not experts at all and are simply jumping onto the bandwagon.
Key Designs have been operating in the Leigh and Wigan area for over 15 years and during this time have work with 100’s of clients helping then to succeed online through organic marketing and PPC . Key Designs are your perfect local partner.