An important part of the retail industry in Brazil is predicting a solid boost for takings during the Easter break. Regarding sales in shopping mall units, ‘ALSHOP’ the Brazilian Association of Shopkeepers in Malls- recently conducted a survey forecast a significant increase over last year.

In particular, chocolate eggs and other items are expected to surge by up to fourteen per cent. Nabil Sahyoun that in anticipation of the increase 22,000 more retail workers have been temporarily employed to cover the Easter period. Although chocolate goods are centrally important, he explained that other items such as children’s toys and clothes are also expected to experience a seasonal ‘blip’

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