Choosing a domain is as important as choosing a business name, because of the significance of websites for businesses. Top level domains are vital for new websites as their extensions can help the business reach suitable client base. .com domain is the most popular of all domains and people tend to think that this is the only purchase-worthy domain, due to this popularity. Although .com is the most chosen domain, there are lots of businesses that use other domains without hassle.
Before choosing a domain, the first thing to be considered is the ways by which the customers access their website. This depends on the domain name chosen. If the domain name comprises of general terms or common words, chances are that the customers would simply type and search the company name itself. For instance, consider Facebook. The name is simple. Assuming that there are people out there who don’t know Facebook, most people would just type Facebook in a search engine and hit search. If this is the case, then businesses with such simple names better purchase the .com domain.
What is a .com domain exactly?
The ‘com’ stands for Commercial, which explains the intended purpose of the .com domain. These domains are created mostly for commercial organizations. However, this doesn’t matter anymore after the .org and .net domains opened, featuring registrations without restrictions.
.net and .org
.net got the name from the term ‘Network’, obviously while ‘org’ in .org is derived from the word ‘Organization’. .net was originally intended for organizations providing networking services and technologies. An internet service provider is the best example. .org domains, on the other hand, were originally made for non-profit organizations like churches, charities etc. However, there were no restrictions for using .net or .org domains. At present, many schools, for-profit businesses and communities use .org domains nullifying their original purpose.
Making a decision
After coming up with a domain name, businesses usually go for the .com top-level domain (TLD). If .com is not available for a particular domain name, it’s not a bad decision to go for .net or .org domains. However, some registrars tend to charge more than necessary for .net and .org domains. This is probably the only drawback of .net and .org TLDs.
It doesn’t matter what TLD is chosen if the business or company name is catchy and simple to spell or if it’s already quite established and famous. Experts recommend .com as the wisest choice as it’s the most popular. If the business is of a type which is influenced by social media and technology, then .net is the best option. .org, on the other hand, signifies sustainability of the business.
As .com TLD is the most preferred, it would be difficult for businesses to purchase the domain, as most .com domains are already taken. The business or website owner can then choose from an available .com extension instead of going for .org or .net TLDs, and vice versa. Premium .com domains are expensive while other TLDs can be had at a comparatively lower price, depending on the registrar.
New domains like .biz, .info etc tend to make experienced web surfers aware of spam especially when the surfers are trying to find specific authoritative information. .net and .org TLDs are considered, generally, trustworthy due to this reason. Many .net and .org domains remain untapped, unlike .com domains.
The main drawback of .org domain is the reputation preceding the TLD – Intended for Non-profit organizations. Web surfers would get confused when they find an entirely commercial website with .org extension, as to whether it’s actually non-profit or strictly commercial. Choosing a TLD, ultimately, depends on the catchiness of the company or website name.